A handcrafted journey through all seven emirates for Mitsubishi.
A digital-born visual language for a story about disconnecting to reconnect.
A bold new identity positioning the UAE’s largest bank on a global stage.
An adaptive brand that moves with Dubai’s most vibrant shoreline.
T-Rex Glamping redefines luxury escape, five-star comfort surrounded by dinosaurs.
A new X for XDubai, sharper, bolder, and at the center of everything.
A new identity where every line, curve, and wave leads to a smile.
A bold identity translating Real Madrid’s greatness into an immersive destination.
An organic brand new identity for a brand new water park.
A brand new identity that reflects Dubai’s new shoreline.
A identity blending Saudi heritage with the flame-grilled attitude.
A new Saudi carwash that feels nothing like a carwash.
A celebration of place and passion, designed for the world’s biggest stage.
A global call to courage inspired by the Year of the Tiger.
Visual storytelling through eyes, a symbol of curiosity and connection.
A Hand made visual system for the three times world champiom.
A visual language expressing the energy and elegance of Skinpower.
Design built for Moscow Run: bold, urban, and made from the streets.
A foldable, pay-ready bag redefining convenience and sustainability.
A graphic celebration of Mini Cooper, shaped by Russian culture and urban energy.
A totally new way to see, understand, and connect with your DNA results.
Design built from Russian attitude: bold, urban, and made to move.
A playful campaign turning a Brazilian expression into an ESPN invitation.
Mitsubishi Outlander has the best consumer satisfaction rates in its category.
A visceral identity capturing Flamengo’s raw energy beyond the jersey.
An editorial tribute to creativity and football, born from Brazil’s raw streets.
For the Singapore French Festival Voilah!, we developed a visual identity built around a universal symbol: the eye — the act of seeing, discovering, and experiencing culture through new perspectives. The festival celebrates the meeting point between France and Singapore, and the identity captures this exchange through a system that looks, observes, and invites curiosity.
At the core of the design is a set of modular eye shapes that expand, blink, rotate, and transform. These variations became the foundation for posters, signage, digital assets, and motion pieces, each one acting as a visual “window” into French creativity — from cinema and gastronomy to art, music, and innovation. The eyes served as both metaphor and pattern: a graphic language that feels playful, modern, and unmistakably alive.
By framing the festival through the lens of the eye, the identity translated the idea of cultural discovery into a design system that is flexible, expressive, and instantly recognizable. It turned Voilah! into an experience that doesn’t just present French culture — it invites the audience to truly see it.
2020
Singapore