A handcrafted journey through all seven emirates for Mitsubishi.
A bold new identity positioning the UAE’s largest bank on a global stage.
A foldable, pay-ready bag redefining convenience and sustainability.
An adaptive brand that moves with Dubai’s most vibrant shoreline.
A digital-born visual language for a story about disconnecting to reconnect.
A new identity where every line, curve, and wave leads to a smile.
Visual storytelling through eyes, a symbol of curiosity and connection.
A new X for XDubai, sharper, bolder, and at the center of everything.
A visual language expressing the energy and elegance of Skinpower.
A graphic celebration of Mini Cooper, shaped by Russian culture and urban energy.
A celebration of place and passion, designed for the world’s biggest stage.
A identity blending Saudi heritage with the flame-grilled attitude.
A global call to courage inspired by the Year of the Tiger.
A new Saudi carwash that feels nothing like a carwash.
A totally new way to see, understand, and connect with your DNA results.
Design built from Russian attitude: bold, urban, and made to move.
A playful campaign turning a Brazilian expression into an ESPN invitation.
Mitsubishi Outlander has the best consumer satisfaction rates in its category.
T-Rex Glamping redefines luxury escape, five-star comfort surrounded by dinosaurs.
A visceral identity capturing Flamengo’s raw energy beyond the jersey.
A bold identity translating Real Madrid’s greatness into an immersive destination.
An editorial tribute to creativity and football, born from Brazil’s raw streets.
For First Abu Dhabi Bank, the challenge was to create a bold new identity capable of positioning the UAE’s largest bank on a truly global stage — one that reflects scale, ambition, and leadership without losing its cultural core.
At the heart of the system lies Al Awwal — the symbol of “the first.” Rooted in Arabic heritage, the icon became the foundation of the entire visual language, representing leadership, forward momentum, and the bank’s role in shaping what comes next.
The result is an identity that speaks fluently to the world while remaining deeply rooted in the UAE — a visual expression of a bank built to lead first, think first, and move first.
2024
Dubai